• Sally Jackson

Improving Communication

One of the easiest things you can do to help communicate with hard of hearing people on the phone during Covid restrictions, is learn the phonetic alphabet.


I was reminded of this by a customer telling me her post code was “C for Coffee” (she was actually saying T for toffee and I was late for that appointment! I love being deaf 🙄).


There is very little difference between some speech sounds*, and seeing the lip shape is really helpful, hence phone conversations being difficult


The phonetic alphabet was developed so that the words used cannot be mixed up with anything.

T for Tango - Tango doesn’t sound like other words that start with C, D, B or G which are the letters that T is mistaken for.


Numbers are tricky too. Hard of hearing folk get 2 and 3 mixed up a lot. A lot!


If you run a business that has appointments, then for the love of Mike, please offer a text/email/online booking service, it will help you appeal to the 1 in 7 people with hearing loss.

* This similarity also leads to the strangeness that is the McGurk Effect! See online at: https://youtu.be/2k8fHR9jKVM



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